Give members a reason
to show up tomorrow.
Getting members through the door is only the start. Turn everyday workouts into shared challenges, strength rankings, and more reasons to feel part of your gym. Members scan after a set, see where they stand, and have something to chase on their next visit.
IRONRANK · Elevate Fitness Orlando
28pts28pts24pts
20pts20ptsLive demo — real benchmark data
Week 1
Members are competing
20 sec
Scan to rank — no app
Zero
Apps or accounts needed
Real data
Tiers calibrated to actual lifts
Four Tiers. One Clear Path.
Every lift earns a tier based on real benchmark data — calibrated to bodyweight, sex, and age. No guesswork.
IRON STARTER
Learning the fundamentals
1 pt per lift
IRON GRIT
Consistent effort shows
3 pts per lift
IRON ELITE
Top of the gym floor
5 pts per lift
IRON GOD
Elite strength achieved
7 pts per lift
See It in Action
A live demo running on real IronRank benchmark data. This is exactly what your members would see.
Gym Dashboard
Top members ranked by strength, tracked lifts, active challenge — all in one place. The gym owner's command center.
Open DemoStation QR Page
What a member sees after scanning the QR at the bench press rack. Their tier. The gym leaderboard. The current challenge. In under 20 seconds.
Open DemoTV Leaderboard
The lobby screen that makes your gym competitive. Live rankings, tiers, and the active challenge. Plug into any display and leave it running.
Open DemoHow It Works
Setup is handled for you. Members just lift and scan.
We set your gym up in a week
We create your gym profile, configure your exercises, and connect your lobby screen. Your QR station cards are printed and ready. You don't touch a line of code.
Members scan and compete
After a set, they scan the QR at any station. Their IronRank tier appears instantly — along with the full gym leaderboard for that lift. No app. No login.
The gym starts to feel alive
Weekly challenges rotate automatically. The TV leaderboard updates in real time. Members start asking each other where they rank. That energy compounds.
Everything a Gym Needs
Built to run in real gyms. No bloat, no fluff. Just the features that drive engagement and retention.
Station QR Codes
Mount a QR code at every rack. Members scan after their set and instantly see their IronRank tier, the full gym leaderboard for that lift, and the current challenge — no app, no account.
Lobby TV Leaderboard
A live, full-screen leaderboard for any screen in your gym. Top members, tiers, and the challenge of the week. Auto-refreshes every 30 seconds. Plug in and forget.
Iron Challenge of the Week
Set a weekly lift challenge. IronRank ranks every entry automatically and posts the live leaderboard. Members have a reason to come back — every single week.
Tiers Built on Real Data
Four tiers — IRON STARTER, IRON GRIT, IRON ELITE, IRON GOD — calibrated to real human performance benchmarks. They're earned, not handed out. That's what makes them mean something.
Your Gym's Own Leaderboard
Every member ranked by strength across every exercise. Internal competition without organizing a tournament. Just lift, scan, and see where you stand.
Zero Friction for Members
No app to download. No account to create. Scan the QR at any station, submit your lift, see your rank. Average time: 20 seconds. Members love it on day one.
Founding Gym Pricing
We are onboarding the first 50 gyms at a fixed founding rate. Pricing is set at launch and will not increase for founding members.
Founding gym rate · Limited to first 50 gyms
- Full setup and onboarding — handled for you
- Up to 100 active members
- 4 tracked exercises (expandable)
- Station QR codes — printed and configured
- Lobby TV leaderboard
- Weekly challenge engine
- Age group and sex-adjusted tier benchmarks
- Real-time leaderboard updates
- Priority support during launch week
Spots are limited. Rate locked in at founding price.
Built by someone who lives this
Why I Built IronRank
Marcellus Holley
500K+
followers across Instagram, TikTok & Facebook
CPT
Certified personal trainer, exercise science background
10+ yrs
Coaching, content, and community building in fitness
"I built IronRank because I believe training gets better when there's something real to chase."
I've been an athlete my whole life — college basketball, then years spent educating myself on exercise science, earning my personal training certification, and building both an in-person and online coaching business focused on body recomposition and muscle building.
Along the way I built a community of over 500,000 people across Instagram, TikTok, and Facebook — by making fitness more entertaining, relatable, and competitive. Fitness challenges. Strength standards. Real conversations about where people actually stand.
And after all that time, I kept seeing the same thing: people were training hard, but they didn't know if their numbers were actually strong. They knew their PRs. They didn't know their rank. IronRank was built to close that gap.
What this means for your gym
When you partner with IronRank, your gym gets featured to my audience. I highlight founding gym partners to 500K+ followers who are already engaged in fitness challenges and strength tracking. That's co-marketing at zero ad spend.